With a creative career that spans the past 21 years and includes 11 years of teaching, Traci Moore has made quite the name for herself in the St. Louis creative community. Traci founded Traci Moore Graphics, an award-winning, full-service design firm focusing on print design and creative solutions for a variety of local and national clients. In addition, she served as the President of AIGA Saint Louis for five years. Traci is still actively involved in the St. Louis design community as a board member for AIGA Saint Louis. In today’s Getting to Know St. Louis Creatives Traci gives us insight into being a creative leader in St. Louis.
How does St. Louis differ from other design cities?
St. Louis has a very unique, eclectic design scene. Our history and style leads us to appear as inward-facing but the STL design-scene is larger than most know. As we grow as a city, our design community is blossoming and become more of a design hub.
What makes the design process at your agency different?
As a former agency-owner, I can say that my process was tied to understanding the client. Who are they? What are they about? What’s important to them? Really digging into a request or need, as well as connecting to the person and the purpose, drove my design process.
What makes a great designer/creative?
A thinker. A seeker. A dreamer. To be a great designer have to see beyond what exists and create what is missing. Great designers are problem-solvers who feed off of the unsolvable challenge.
How do you know you’ve succeeded?
I think success is an internal challenge, not a goal. Succeeding is being happy with what you’ve created, even after you live with it for a while. Success is being happy with what you do, and though always looking to learn, not needing to escape to the next “thing”.
What are the biggest challenges you face as a design leader?
The biggest challege I face is enticing those outside of the design community to invest in design. To understand the importance of design in everyday things, and to know the importance. In doing that, we make design valuable and a necessary subject for students to learn in school. The challenge of showing the need for design education at a young age is one that must be overcome to increase diversity in design. Not only racially, but culturally and economically.