Journey of a Shoe: from Concept to Customer

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Caleres is a global footwear company with a big mission: inspiring people to feel great…feet first. During this talk, Caleres creatives, in partnership with Adam MacPhàrlain, Curator of Clothing and Textiles for The Missouri Historical Society, will share the story of a Naturalizer footwear collection inspired by pieces from the MO History Museum fashion archive. Learn about the creative process, from concept development to design, production to marketing, and product photography to ecommerce experience. See the latest collection in person, get inspired, and network with Caleres creatives.

 

Agenda

4-5:15pm The main event

5:30-6:30pm HH at the Last Hotel