Originally called Automobile Row, Midtown Alley was St. Louis’s prime spot to purchase cars between 1911 and 1955. In 2005, the neighborhood was added to the National Register of Historic Places by the U.S. National Park Service.

Today, Midtown Alley is one of the fastest growing neighborhoods in St. Louis. The heart of our neighborhood can be found in the local St. Louis design businesses that call Midtown Alley their home.

Take a stroll along Locust Street and visit the participating studios, including Once Films, Atomicdust, Timmerman and TOKY, STL.org, The Forge Media, Adrienne Outlaw and many more.