Here to There Creative Conference

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We believe that design is the connection in our lives and represented in so many different aspects. Which is why we want to bring together design leaders, enthusiast and students to get inspired by the possibilities of design.

This all-day conference will feature inspirational creative talks to help set the tone for St. Louis Design Week and motivate you regardless of your creative discipline, industry or background.

Conference Schedule:

Registration & Coffee – 8:30 a.m. – 9:00 a.m.

Welcoming & Kick0ff – 9:00 a.m. – 9:15 a.m.

Creating with Clients – 9:15 a.m. – 10:00 a.m.

Many projects fail because designers and clients devolve into opposing forces. To ensure success we need to view the client as a co-creator, an incredibly valuable resource. Learn the nuts and bolts of sitting down with a client and making something together.

Skyler Ray Taylor is a multidisciplinary designer and art director with experience crafting innovative UX, UI, and branding solutions for the world’s most iconic companies. When not in front of a glowing screen he and his wife Star explore the world with their 2 daughters. His cup-is-half-full optimism allows him to find something to like in almost every situation. Except mowing. Mowing is the worst.

The Art of People – 10:00 a.m. – 10:45 a.m.

Design is about communicating – a product, a feeling, a point of view. You’re an expert at communicating through your work, but how are you one-on-one with actual people? Through her personal stories, designer Traci Moore will share how her love of people and connection benefits her work and her life. And how you can apply your love for communicating through design to communicating with people.

Traci Moore has spent more than two decades dedicated to design, education and community. Recently, a desire for growth and new experiences led her to transition from an entrepreneurial life in design to corporate America. That decision manifest itself as a creative key account manager at Boeing. She is a past-president of AIGA St. Louis, board member of Home Sweet Home and mentor to several young artists. She’s a homegrown St. Louisan who spends days with her family, friends and her spoiled dog, Oscar.

Morning Break – 10:45 a.m. – 11:00 a.m.

Articulating Design Decisions – 11:00 a.m. – 11:45 a.m.

Every designer has had to justify their designs to a non-designer, yet most lack the ability to convince people they’re right. The ability to effectively articulate your decisions is critical to the success of a project, because the most articulate person usually wins. In this session, you’ll learn practical tips for talking about your designs to executives, managers, deveAlopers, and other designers with the goal of winning them over and creating the best user experience.

Tom Greever is the UX Director at Bitovi and author of Articulating Design Decisions from O’Reilly Media. As a consultant, he helps companies design and build better applications. As a teacher, he helps designers be better communicators. As a father, he helps his children expend energy on wrestling and cleaning up the house. He works from home in Illinois, USA with his wife and five kids.

Assumptions + Design = Process Awesomesauce – 11:45 a.m. – 12:30 p.m.

You might have a design process, but do you check-your-assumptions-at-the-door? You may be missing critical aspects and designing a product that won’t resonate. This talk will touch on how assumptions in the front-end of your design process can lead you to designing better solutions, and how tools like the design sprint can help you get there.

C. Todd Lombardo wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. In his role as Chief Design Strategist at Fresh Tilled Soil, he employs strategic thinking to craft smart, impactful solutions that radically transform clients’ product strategies. C. Todd serves as Adjunct Faculty at IE business School in Madrid, where he teaches courses on design in business and data visualization.

Lunch – 12:30 p.m. – 1:30 p.m.

What to do When a Project Goes South – 1:30 p.m. – 2:15 p.m.

It’s inevitable. It’s going to happen. You’ve done everything right and yet that project for your most difficult client just blew up. Whether it’s an impending budget problem, approval issues, or a significant change in scope, this program will help you handle those unforeseen project problems with positivity and grace.

Kimberly Clark is part owner and Vice President of Account Service at VIA Studio. She’s managed creative teams and project development for projects of all sizes and audiences, working on projects for Actors Theatre, Computershare, Chef Edward Lee, Louisville Public Media and Waterfront Park, among others. Kim has a Master’s Degree in Public Health with a focus on Environmental Science and a passion for Health Communications. She also teaches the occasional class at the School for Public Health and Information Sciences.

Art, Copy, Code: The Agile Edition – 2:15 p.m. – 3:00 p.m.

We talk about digital strategies, but there’s not enough talk about how it gets done on time and on budget. In this entertaining and enlightening conversation, Jason Clark talks about helping digital media support the “big idea”. More importantly he will guide you through the process of digital projects specifically related to client relations. From a simple WordPress website all the way to a complex web or mobile application, the budgets may differ, but the process is strikingly similar.

Jason Clark is CEO and Creative Director of VIA Studio, a digital agency in Louisville, KY. He leads a team of developers, designers, strategists and marketers to work with clients nationwide. Jason regularly speaks on industry topics, and has served as President of the Louisville Graphic Design Association (now AIGA Louisville), VP of Industry Relations for the American Advertising Federation, Louisville, and acts as an advisor for initiatives such as Code Louisville and the City of Louisville 21st Century Workforce Initiative.

Afternoon Break – 3:00 p.m. – 3:15 p.m.

Crafting a Federal Design System ­ Draft U.S. Web Design Standards – 3:15 p.m. – 4:00 p.m.

How do you create a design system that spans over 2000 websites, each managed by different teams, departments, and organizations? Well…that’s the challenge a team at 18F, a federal digital agency inside the General Services Administration, has decided to tackle with the Draft U.S. Web Design Standards. If successful, the impact will reach anyone trying to have a more positive experience with the Federal Government.

During this session, Brad will share with you the mission behind the project, the team’s approach to designing the Draft Web Design Standards, and where we hope to take them in the future.

Brad Nunnally is an Innovation Specialist at 18F. During his career, Brad has worked with clients spanning almost every major industry, mostly focusing on healthcare and financial services. For the past few years, Brad has enjoyed writing and speaking on topics that include user research, interactive prototyping, and cognitive psychology and how they apply to design. Recently, he has taken that passion to the federal government by joining 18F. He now spends his days contemplating how the government can be redesigned to be more people focused. When he is not thinking about user experience, he captures the world around him by practicing amateur photography and learning important life lessons from his children.

Ten Crack Commandments of Enterprise UX – 4:00 p.m. – 4:45 p.m.

There sure are a lot of rules and laws out there for user experience and design professionals to follow. From John Maeda’s Laws of Simplicity to Jakob Nielsen’s 10 Usability Heuristics for User Interface Design, there are no shortages of guideposts to follow. However, for Enterprise UX, nothing quite compares to Christopher Wallace’s (adopted) 10 Crack Commandments of Enterprise User Experience Design.

Stephen Bolen is a Senior User Interface, Interaction, and User Experience Designer with over 18 years of experience of design and front-end development of complex applications, from desktop to mobile, for Fortune 500 clients and the United States Department of Defense. Currently, Stephen is the User Experience Leader at Emerson, where he is responsible for the experience design of Sensi, the number-one rated Wi-Fi thermostat on Amazon.

Ground Swell – 4:45 p.m. – 5:30 p.m.

Falling and failing your way to great experience from the ground up.

We should all be seeking out opportunities to break molds, make our peers feel (a little) fear, and prepping for ourselves serious raspberries, skinned elbows, and sometimes being amazed at what users value. However, in order to do this we may require reliable goalposts, milestones, and notifications to helpers and communities that engage, sustain, and inspire us to build great experiences.

STLDW 2015-8351