Five steps to the unexpected, cyclical design of previsualization
As an essential resource used in creating events and experiences, previsualization—or previs—continues to advance, providing more and more realistic recreations of spaces and structures. We track the general stages of progression, from its simplest, most basic form, all the way to its current cutting-edge incarnation, which somewhat surprisingly, leads all the way back to the very beginning of the craft.
Vice President, Executive Creative Director – Annie Castellano
Creative Director, Animation – Chris Bronson