Join speakers from In-House teams across the St. Louis area as they take part in a panel discussion that explores the growing area of In House design and looks at the process, challenges and the future of In-House teams.
Our In-House Panel
Waila Skinner is a professional web designer by trade, but web design can and does mean many things. Specifically, she has expertise in graphic design, branding, usability testing, building responsive websites, experience, and material design. What Skinner does most of the time is creating highly efficient User Experience design for businesses, (large and small) so that they can overcome people leaving their website, to gain increased conversion and sales. She does this by journey mapping the end to end experience.Waila works with clients and coaches them to understand who their ideal customer is? What is the real problem? How can their product or service uniquely solve the prospect’s problem? The most significant thing about her is she likes to have fun! Waila wants to find it in just about everything she does, whether it’s work, hanging out with friends, or just chilling by herself.
“I want to live in such a way then when I get out bed in the morning, the devil says, “Aw shit she’s up!” – Steve Maraholi
Oh and she has 2 cats and live in downtown Saint Louis.
Her name has 3 syllables and is phonetically pronounced “Why – eeee – lah” Don’t worry though just ask her how to say it, it’s cool!
Timothy J. Hykes
Timothy J. Hykes received his Associate of Applied Science with an emphasis in Graphic Design from Saint Louis Community College. He continued his education at the University of Missouri – St. Louis (UMSL) where he received his Bachelors of Fine Arts with an emphasis in Graphic Design. While at UMSL Tim learned UX under the direction of UX Designer Patrick McNeil. Hykes volunteers his time with AIGA St. Louis. There he’s the President. Tim is also a member of AIGA’s National Diversity and Inclusion Committee. In 2016 he co-founded the Design + Diversity Conference in St. Louis, Missouri. This conference focuses on the diversity issues in the design community. In extending the conference, Tim created the Design + Diversity Podcast. The podcast brings co-host Tim Hykes & Antionette Carroll together to talk to designers about diversity in the design industry. Previously, Hykes is a UX Designer at Wells Fargo Advisors headquarters in St. Louis, Missouri. Currently, Tim is the Senior eCom Design at Caleres on the Allen Edmonds Shoe Brand.
What Tim is most noticeable for is his side project The 28 Days of Black Designer Project. This project featured 28 Black Designers in the design industry. This included fashion designers, graphic designers, architectural designers, and more. The project was featured across all social media platforms with large social followings.
Traci Moore is a St. Louis and has spent the last 22 years working as designer, educator and community volunteer. A past-president of AIGA St. Louis, Traci has been dedicated to the design community since her years at the University of Kansas, where she graduated in 1993. In those years, she’s owned her own firm, taught at the Sam Fox School of Art & Design at Washington University, and is now an creative account manager at Boeing. Though currently on the account side, Traci is a designer in heart and mind.